Monday Morning Cup of Mo

The Experience Business

Michael Mowbray Season 1 Episode 22

What business are you in? You might say that you have a photography business. Or maybe you refine that to say that you create custom portrait art. Or you specialize in corporate headshots. Would it upset the apple cart if I told you that you really should be in the experience business? Especially if you want repeat customers or wish to grow through referrals.

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